Conference Website

Project Overview

As a manager and mentor to designers, staying current with industry trends is essential. Integrating AI-generated images into our projects provided a personal skills challenge that not only proved enjoyable but also reaffirmed the effectiveness of the processes I've established for my team.

Deliveralbes

Project Requirements

User Stories

Transforming this project from an idea into something a designer could work from required a set of user stories accompanied by acceptance criteria. This enables the designer to anchor their design around a singular goal.

Comparative Research

Ensuring that the conference aligns with the visual preferences of today's Data Scientists, while also creating an expected user experience, necessitated an exploration of current conference websites.

Website

Designing the website involved more than just the user experience; it encompassed the development of a foundational color palette, website template design, graphics, typography, and micro animations.

Planning

Committing to the process

As a design leader, I’ve learned that knowing when to commit to the process and when to be flexible is key to delivering great work. Some projects require a deliberate, methodical approach—where slowing down actually speeds things up in the long run. Taking the time to research, iterate, and refine ensures thoughtful, high-quality outcomes. But there are also moments when adaptability is crucial—when deadlines are tight, and we need to be agile in our process without sacrificing impact. I guide my team in striking this balance, ensuring we stay committed to excellence while being flexible enough to deliver on time. It’s about knowing when to trust the process and when to adjust it to keep momentum without compromising quality.

Inspiration

Doing the research

As a product design leader, I empower my team to push boundaries, challenge assumptions, and embrace research-driven innovation. It’s easy for designers to fall into the comfort of familiar styles or templated solutions, but true creativity emerges when we step beyond what’s expected. I encourage my team to engage in thorough design research—not just to stay ahead of trends, but to uncover fresh perspectives and drive meaningful innovation. By fostering a culture of curiosity and continuous learning, we ensure our work remains relevant, impactful, and dynamic. Research isn't just a step in the process; it’s the catalyst that fuels transformation and elevates design to new heights.

Design

The fun part

As a well-rounded UX/UI Designer and Leader, I bring a unique ability to empathize with users while mastering the core principles of design. This balance allows me to create user-centered, visually compelling experiences. By understanding user needs and preferences, I craft designs that resonate and engage. At the same time, my expertise in design fundamentals—including typography, illustration, and visual hierarchy—ensures aesthetic appeal and cohesion. This fusion of empathy and design expertise results in products that not only meet user expectations but also captivate through a refined visual language, delivering a holistic and impactful experience.

Lessons Learned

Balancing structure and flexibility in the design process has been key to delivering high-quality work efficiently. By fostering a culture of research and innovation, I empower my team to push beyond templated solutions and create meaningful, user-centered designs. At the same time, knowing when to commit to a methodical approach and when to adapt ensures both excellence and speed. This balance has enabled us to rapidly produce high-impact designs under tight deadlines without sacrificing quality or creativity.

Patience through the process

Brand Refresh